With mega sales and one-of-a-kind outdoor markets, spectacular fireworks and a scintillating performance by Egyptian megastar Mohamed Mounir, 23rd edition of the Dubai Shopping Festival officially begins today.
The month-long annual event, taking place until January 28, 2018, will feature mega raffles that offer residents and visitors prizes worth up to Dh1 million.
Organised by the Dubai Festivals and Retail Establishment (DFRE), the festival is kicking off with a 12-hour super sale from midday until midnight on December 26.
ShaThe sale will be on at all the Majid Al Futtaim shopping malls in Dubai, including The Mall of the Emirates and City Centres. Shoppers can enjoy a discount from 20-90 per cent during the sale. Moreover, shoppers who spend Dh200 can enter a draw to win a grand prize of Dh50,000. The winner will be announced on Tuesday midnight at City Centre Mirdif.
Other in-mall entertainment activities include the New Year's Eve special shows, which are scheduled to take place from 7pm on December 31. Four consecutive fireworks will ring in the New Year.
The DSF has partnered with various retail outlets, giving interiors-lovers the chance to win a specially-curated DSF Concept Room complete with top-of-the-range furniture and worth up to Dh10,000 if they spend Dh1,000 at participating stores.
The Dubai Gold and Jewellery Group Mega Jewellery Retail Promotion is giving 100 lucky winners the opportunity to walk away with 33kg of gold. Those who spend a minimum of Dh500 will get raffle tickets for the draw and every day three lucky shoppers will win gold - one half kilo and two quarter kilos each. The final winner will go home with 1kg of gold.
The DFRE has organised 36 spectacular firework nights during the 23rd edition of the festival. Residents can book a table at a great viewing spot, or take a picnic to enjoy these displays in great vantage points across Dubai such as The Beach, La Mer, and Al Seef.
The DSF Pass is the ultimate gateway for people to get all-inclusive entries to the attractions in Dubai, and also be able to save 65 per cent on restaurant bills, tours, shopping etc. There are a variety of options available when it comes to choosing the DSF Pass with the price starting from Dh399.
The DSF this year will also boast of special offers on every Friday of the Dubai Shopping Festival. The brands will be reducing the prices of their products from 10:00am in the morning to 12:00pm in the night. The details of each of the offers will be made available on the DSF social media channels.
First Friday: 29/12/2017
Second Friday: 5/01/2018
Third Friday: 12/01/2018
Fourth Friday: 19/01/2018
Fifth Friday: 26/01/2018
Note: The specificities of the offers will not be announced until 24 hours before.