Dubai: Emirates NBD on Wednesday opened its first paperless digital branch at Dubai World Trade Centre (DWTC).
The new branch was officially opened by Hesham Abdullah Qasim, Vice Chairman of Emirates NBD Group and Helal Saeed Al Merri, Director General, Dubai World Trade Centre Authority (DWTCA) and Dubai Department of Tourism and Commerce Marketing (DTCM) and CEO of DWTC.
The branch features convenient banking and payment solutions that will allow customers to carry out on their own a variety of transactions as well as apply for new products and will be open 24 x 7.
“With a clear focus on being the digital banking leader in the UAE and the wider region, Emirates NBD is making strategic investments in technologies that modernize both our front-end and back-end operations and transform us into a smart, connected bank within a smart economy. Our new paperless branch embodies a philosophy of offering customers a modern banking experience complemented by a strong human element,” said Qasim.
The branch has a modern look and feel with vibrant LED walls showcasing self-service and assisted service solutions, in addition to touchscreens and tablets offering useful information and product guidance to customers.
The new branch, fostered by the bank’s Future Lab, is part of Emirates NBD’s Dh1 billion investment over the next three years towards its digital transformation programme, to further innovation and multichannel transformation of its processes, products, and services.
“We are evolving our branch network in tune with the changing needs of customers as they look to increasingly rely on self-service. We have fully digitalized several transactions including personal loan applications, credit card applications and soon account opening, allowing our staff to focus on offering customers personalized advice and assistance,” said Suvo Sarkar, senior executive vice president — head of Retail Banking & Wealth Management at Emirates NBD.